The founding story of ERW

Updated: Aug 20


You may know my recipes and you might have seen my show on Eat. Race. Win. on Amazon Prime, and now it's time to introduce you to ERW, This is the story of how I started my company with the amazing Dr. Stacy Sims.

Have a read and check out our site.

Written by Martin Rogers.

Hannah Grant and Dr. Stacy Sims quickly agreed on three things after meeting at the Tour de France in 2013.

That there weren’t a lot of women working in pro cycling. That even the greatest riders in the world had ridiculously outdated views on race nutrition (er, pasta with ketchup, please).

Hannah Grant and Dr Stacy Sims founders of ERW active
The founders Hannah Grant and Dr Stacy Sims

And, that figuring out performance solutions for a grueling sport that involves spirit-sapping days on two wheels could also provide answers to conundrums found in more conventional forms of travel … like jetlag.

At that time Hannah, one of Denmark’s finest chefs, was revolutionizing how elite cyclists refuel, bringing her Michelin-star restaurant experience to the Tour. She championed balanced nutrition, intricately adapted to the specifics of each stage and the physiology of every racer. That approach spawned two cookbooks – and the Amazon Prime docuseries “Eat. Race. Win.